Marketing News

OptionsHouse: Next Generation of Options Trading - Sponsored Link

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Mon, 12 May 2008 10:06:00 GMT

Adding marketing muscle to MTV Networks Africa

Pan African entertainment platform MTV Networks Africa (MTVNA) has made a number of key appointments in its marketing and commercial departments. This is in line with the network's ongoing growth and expansion plans, which recently saw further
Mon, 12 May 2008 10:06:00 GMT

"Extreme" storage for online, digital media businesses

"Extreme" storage for online, digital media businessesHP last week released its StorageWorks 9100 Extreme Data Storage System (ExDS9100), described as a highly scalable storage system designed to simplify the management of multiple petabytes of data at
Mon, 12 May 2008 10:04:00 GMT

PR network's global reach strengthens

Apart from Frank Cullen of Dublin-based Cullen Communications having recently been appointed the new president of the Public Relations Global Network (PRGN), of which HWB Communications is the only member in Africa, three more agencies have been added
Mon, 12 May 2008 10:04:00 GMT

Provantage Media launches Tavern Media

Provantage Media has announced the launch of Provantage Tavern Media, a new media platform enabling brands to reach a large segment of the young, fashionable black population through targeted brand activations in township taverns and bars. The launch of
Mon, 12 May 2008 10:04:00 GMT

Viv Gordon Placements interviewing in Dubai

Viv Gordon will be heading to Dubai to scout the local creative talent this June. Viv has been working in Dubai since 1996 assisting candidates to develop their careers in this beautiful capital."The city has fast grown to become an employment hotspot
Mon, 12 May 2008 10:03:00 GMT

Marketing to today's teenagers - same, same but different

With all the focus on the teenage market and their brand preferences this month, some brands will have cracked it, some have no idea how to start and some are just too scared to try.Some companies don't believe that the 25 million people under the age
Mon, 12 May 2008 10:03:00 GMT

Lifestyle SA Festival - Celebrating Black, is all grown up

It's all systems go for the much anticipated debut of the Johannesburg leg of the Lifestyle SA Festival - Celebrating Black at Gallagher Estate from the 17-18 May 2008. The festival recently scooped an exclusive media partnership with national newspaper
Mon, 12 May 2008 10:02:00 GMT

IMC launches multifaceted campaign to build SA Brand Champions

The 'South Africa - Alive will Possibility' campaign continues to evolve as the International Marketing Council (IMC) launches a multifaceted campaign aimed at building South African Brand Champions, produced by Kaelo Worldwide Media. The campaign uses
Mon, 12 May 2008 09:58:00 GMT

Register for the contact strategy web cast

LONDON - Marketing Direct is holding its first web cast discussing how business can best adopt a multi-channel approach. Readers can register online to receive updates about the event and also to submit questions to a panel of experts. The web cast will
Mon, 12 May 2008 09:58:00 GMT

Register for the contact strategy web cast

Search BR Search Marketing Direct Version: UK | LONDON - Marketing Direct is holding its first web cast discussing how business can best adopt a multi-channel approach. Readers can register online to receive updates about the event and also to submit
Mon, 12 May 2008 09:54:00 GMT

Salt Creek Grille Restaurant in Princeton Selects Resound Marketing to Spearhead Local Area Public Relations Efforts

'We saw real merit in Resound Marketing's local presence, and its proven results with the media throughout the Princeton corridor and surrounding areas,' said Hugh Preece, Managing Partner, Salt Creek Grille Princeton. 'What's more, Resound has quickly
Mon, 12 May 2008 09:49:00 GMT

Tesco, M&S and 02 back climate change event

LONDON - An alliance of blue-chip brands will stage a mass participation event later this year to raise awareness of climate change among consumers. Together, the umbrella organisation for CO2 reduction orchestrated by The Climate Group, is supported by
Mon, 12 May 2008 09:37:00 GMT

BRC claims retailers can push climate issue

The retail industry is better-placed than the government to encourage consumers to help tackle climate change, according to the director-general of the British Retail Consortium (BRC) Stephen Robertson. Speaking at a BRC parliamentary reception last
Mon, 12 May 2008 09:37:00 GMT

Bango Pinpoints Best Performing Mobile Ad Campaigns and Avoids Advertisers Paying Too Much

Extract not available.
Mon, 12 May 2008 09:32:00 GMT

Bango Pinpoints Best Performing Mobile Ad Campaigns and Avoids Advertisers Paying Too Much

LONDON (Business Wire) -- Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the
Mon, 12 May 2008 09:29:00 GMT

BOMBARDIER FLEXJET; Flexjet Challenges Status Quo With New Ad Campaign Recognizing Private Jets as Tools, Not Toys

Challenging the stereotypical perceptions of private jet ownership as a frivolous extravagance of the wealthy, Flexjet, the fractional business jet ownership program of Bombardier Aerospace, is veering from the standard course of industry marketing and
Mon, 12 May 2008 09:23:00 GMT

Bango Pinpoints Best Performing Mobile Ad Campaigns and Avoids Advertisers Paying Too Much

Provides independence from third party advertising channels LONDON--(BUSINESS WIRE)--Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion
Mon, 12 May 2008 09:21:00 GMT

Tesco and BAA chiefs to face MPs

Public affairs chiefs at two of the UK's most controversial companies, Tesco and BAA, are to face a grilling in the House of Commons. MPs on the Commons public administration select committee want to question Tesco group corporate affairs director Lucy
Mon, 12 May 2008 09:07:00 GMT

Tesco launches carbon footprint labels

Tesco has launched carbon footprint labels on 20 own-brand products including light bulbs, potatoes and detergents. A footprint logo will detail emission levels during production, and the subsequent life cycles of the goods.
Mon, 12 May 2008 09:05:00 GMT

Honda launches skydiving ad campaign

Honda is taking the bold step of running a series of unbranded TV ads about skydiving to build interest ahead of the launch of a car model. The campaign, developed by ad agency Wieden & Kennedy London, consists of four short teaser clips that are
Mon, 12 May 2008 09:04:00 GMT

ANE boosts sales team

Extract not available.
Mon, 12 May 2008 08:54:00 GMT

Allianz Insurance appoints Joshua G2

LONDON - Allianz Insurance has appointed Joshua G2 as lead strategic agency for its motor and home insurance DM products after a four-way pitch. Joshua will work on the strategic development of the Cornhill Direct business. Neil Brettell, commercial
Mon, 12 May 2008 08:51:00 GMT

Research and Markets: New Report Analyzes the Marketing Strategies and Major Players of the Chinese Aluminium Extrusion Industry

addition of Aluminium Extrusion Industry in China to their offering. By the end of 2000, the production of primary aluminium in China has reached 2,817,000MT/year, next only to that of the USA and Russia. The Chinese have shown to the world their fast
Mon, 12 May 2008 08:35:00 GMT

Absolut Vodka launches its first UK ad campaign

LONDON - Absolut Vodka has broken its first ever TV commercial in the UK, made by TBWA\Chiat\Day, New York.
Mon, 12 May 2008 08:16:00 GMT

Absolut Vodka launches its first UK ad campaign

LONDON - Absolut Vodka has broken its first ever TV commercial in the UK, made by TBWA\Chiat\Day, New York. The ad is part of the brand's new global In an Absolut World campaign. The ad shows an Absolut bottle split into tiled shards which peel back to
Mon, 12 May 2008 08:13:00 GMT

Transact and Track the Final Legs of the 4Ts Marketing Stool

The article by Guy Masono Ive referred to in the past describes the last two of the 4Ts as Transact and Track. Im going to discuss in more detail what I believe these two mean for your marketing campaign. Transact, Masono writes, refers to opening a
Mon, 12 May 2008 07:56:00 GMT

Group Financial Services Expands Health Care Sales Team

New York-based Group Financial Services, an originator of leases and loans in the health care Market, has added two new sales representatives, Penny Healey and Greg Wood, to its health care sales team. As part of the addition, Group Financial has opened
Mon, 12 May 2008 07:56:00 GMT

Software to Save the Contact Center, Part 1

Customer Inter@ction Solutions Contact centers often are asked to cut costs while simultaneously improving their efficiency. 'Do more with less' has long been the refrain. Customer Inter@ction Solutions asked what software could best be used by contact
Mon, 12 May 2008 07:46:00 GMT

A Buyer's Guide To Events

Looking for a little ROI among the RSVPs? Here's what sponsors pay (and the benefits they receive) at events of all sizes.
Mon, 12 May 2008 07:44:00 GMT

Marketing-savvy dad starts Cool-de-Sac Play Café

At the Cool-de-Sac Play Caf, you can find a Lego station with millions of Legos color-sorted and stashed in bins; an arts and crafts center where kids can paint paper plates or ceramic pigs; a bank of gleaming white Apple iMacs on knee-high tables; and
Mon, 12 May 2008 07:34:00 GMT